Why Is Discreet Protection Becoming More Important to Italian Consumers?
Menstrual care in Italy is increasingly shaped by practical priorities. Consumers continue to rely heavily on familiar disposable products, while preferences within the category are shifting toward slimmer, more discreet formats. At the same time, reusable options such as period underwear and menstrual cups are broadening choice for consumers interested in reducing waste. Convenience, hygiene,...
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