Parke Official: the story behind Chelsea Parke's cult...

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2026-09-12 03:23:06 -

Parke Official: the story behind Chelsea Parke's cult sweatshirt brand

Most fashion brands start with a business plan. Parke started with a pair of jeans that didn't exist yet. Founder Chelsea Parke wanted the perfect fit paired with her favorite white tee, couldn't find it, and built a brand around the search. That brand, known today as Parke Official, has since become one of the most-followed independent labels in the loungewear space. From upcycled denim to a...

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